PR

How Internet Celebrities to Success by Using PR Strategies?   With the development of technology and internet, more and more people can create own accounts online to share something that happened during daily life with readers all over the world. Internet celebrities starts to become a new job in this technology age. Knowing how to use these social media correctly become very important. Zhang Dayi is a fashion designer and blogger in China. She was born in 1988. She was a fashion model in 2009. In May 2014, she opened her own on-line shop which called Wuhuanxide yichu with her partner Feng Win. At the same time, she opened her social media account in Sina Weibo, which can be considered Chinese Twitter, and started to do live show in order to increase followers and sell her clothes. Based on the report, a single video was viewed nine million times. Her annual income in 2016 is reported as $46 m, which is way much higher than 95% Chinese.   BBC news reported this ...

 "blogging is a great front door for any individual or organization because it is real estate on the web that you can own."(Scott, 295). Blogging is an easy way to build and maintain company's brand image. In order to achieve the benefit of blogging, it is importance to know several tips about writing a blog. First, we need to think about an interesting title. Title should be an answer for some searching questions. For instance, college students intend to search how to answer questions during interview. Based on this buyer's need, the blog title can be "10 important tips to gain success during interview". know what buyers' requirements and expectations also has a critical position in blogging. In addition, bloggers should learn how to attract potential buyers' attentions, and also maintain original readers. x One of my favorite fashion blogger is Pony. She is a Korean makeup blogger. Pony posts photos and short videos to teach her f...

 The importance position of social media in advertising clients' reputations Social media has a critical position in public relations. The first blog explains the main mission of PR is to maintain a good reputation for a brand or a group of people. The way to achieve this goal is to deliver good and positive messages relate with the company's brand. The most common way that PR picks to use is through social media, such as Facebook, Twitter, Instagram, Snap chat, and LinkedIn etc. These powerful social media tools can spread news to the whole world in a very short time period. If PR finds the right and efficient way to use social media, it is able to help PR to finish their goal in an easy and quick way. However, if PR do not know how to use the power of social media in a right way, the outcomes that spread negative news cannot be redeem. Readers can post any comments they have through social media. These comments would be diffused to someone who even does not have chance to k...

How to build a romantic relationship with customers by using PR strategies?  Zitron explains the process of working with customers is like a romantic relationship. As a PR, you need know what your buyers want, and learn how to make them happy. There are several tips can help PR to build a nice relationship with customers. In other words, good PR skills can persuade potential customers to consume the product in a happy mood. Learning buyers' preferences, personalities, habits, and life styles are able to meet their requirements in a short time. Buyers' persona allow market to have a better understanding from more specific details. Based on information which exacted from persona, we can know what kind of content we should deliver at what time.  Most of cosmetic brands have their brand representatives. The prerequisite they usually considered is brand representatives can match with their brands. Furthermore, representatives fame and influence can increase brand sales a...

How Starbucks Builds Good Reputation by Cooperating with Lady Gaga?    The first blog will give the basic introduction about PR. What is PR? What does mean to be a PR? What are their missions for a company or a group? What kinds of job they did we can find in our real life? In This is How You Pitch , Zitron explains “It’s all about how your client—whether it’s a company, an individual, a foundation, a music group—relates to the public. Central to this is their reputation” (Ed Zitron, p. 5). Reputation represents a company's position or impression in public mind. One of the main word in this definition is reputation. Reputation has a important position in a company or group's development. If a company can build a nice image for themselves, public will help them to grow in an amazing speed. Starbucks released a new series drink with Lady Gaga several months ago. They named the drink to Cups of Kindness Collection, which has four drinks with different colors. St...