How Starbucks Builds Good Reputation by Cooperating with Lady Gaga?

The first blog will give the basic introduction about PR. What is PR? What does mean to be a PR? What are their missions for a company or a group? What kinds of job they did we can find in our real life?

In This is How You Pitch, Zitron explains “It’s all about how your client—whether it’s a company, an individual, a foundation, a music group—relates to the public. Central to this is their reputation” (Ed Zitron, p. 5). Reputation represents a company's position or impression in public mind.

One of the main word in this definition is reputation. Reputation has a important position in a company or group's development. If a company can build a nice image for themselves, public will help them to grow in an amazing speed.

Starbucks released a new series drink with Lady Gaga several months ago. They named the drink to Cups of Kindness Collection, which has four drinks with different colors. Starbucks cooperates with Lady Gaga's Born This Way Foundation to deliver a simple message to
public- be kind. Starbucks promises will take one dollar from each drinks to donate to Born This Way Foundation to help people who need.

This marketing campaign helps Starbucks to increase their sales in an amazing speed. The most important influence for Starbucks is they build a good reputation for themselves. Public is willing to use one dollar to support this new product. Like Zitron mentioned, the main job for PR is to maintain a good reputation for a company. Starbucks' example shows the importance of a reputation, and also gives us a basic understanding about how to build a reputation.

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