How Starbucks Builds Good Reputation by Cooperating with Lady Gaga?

The first blog will give the basic introduction about PR. What is PR? What does mean to be a PR? What are their missions for a company or a group? What kinds of job they did we can find in our real life?

In This is How You Pitch, Zitron explains “It’s all about how your client—whether it’s a company, an individual, a foundation, a music group—relates to the public. Central to this is their reputation” (Ed Zitron, p. 5). Reputation represents a company's position or impression in public mind.

One of the main word in this definition is reputation. Reputation has a important position in a company or group's development. If a company can build a nice image for themselves, public will help them to grow in an amazing speed.

Starbucks released a new series drink with Lady Gaga several months ago. They named the drink to Cups of Kindness Collection, which has four drinks with different colors. Starbucks cooperates with Lady Gaga's Born This Way Foundation to deliver a simple message to
public- be kind. Starbucks promises will take one dollar from each drinks to donate to Born This Way Foundation to help people who need.

This marketing campaign helps Starbucks to increase their sales in an amazing speed. The most important influence for Starbucks is they build a good reputation for themselves. Public is willing to use one dollar to support this new product. Like Zitron mentioned, the main job for PR is to maintain a good reputation for a company. Starbucks' example shows the importance of a reputation, and also gives us a basic understanding about how to build a reputation.

Comments

Why Mobile Media Has an Important Position in Today's PR Market?

As we all know, mobile media represents any portable electronic devices, which specifically means mobile phones, laptops, and iPad. In this technology world, most of people at least have one mobile media which they would use or have chance to see everyday. This is why that mobile medias have a crucial position in today's world. In the same time, mobile medias become the first option for most of companies when they try to advertise their brand name. Knowing how to become mobile friendly becomes a necessary things for companies if they want to reach out more potential customers. Below are several important tips which can help PR agencies to build a good reputation for their clients through using mobile media correctly. First, let us think about several popular mobile apps we usually use. Based on researching, Instagram, Facebook, Twitter and Snap chat are the four most popular social media apps that most of people are willing to spend their free time on these. This ...

An image is Worth a Thousand Words

In this social media well developed world, people use one or two social media platforms to share their life and thoughts with friends and strangers. Based on the record, on Facebook, users uploaded more than 350 million photos each day. In lots of situations, one photo is worth a thousand words. Therefore, social media platform, such as Snap chat and Instagram, gain more and more users in this competitive situation. These kinds of social media also bring small or large company a chance to expand their business. So, why images have a big influence? And how can we use this social media power from a PR agencies' perspective? Images leave lots of spaces for readers in some how. In other words, images or photos can be explained in multiple ways from different people. Based on own experience and knowledge, everyone has their own understanding about a picture. Therefore, this objective character of a photo allows PR to create lots of topics to gain more public attentions. For example, ...

How to write an interesting blog to attract readers

"blogging is a great front door for any individual or organization because it is real estate on the web that you can own."(Scott, 295). Blogging is an easy way to build and maintain company's brand image. In order to achieve the benefit of blogging, it is importance to know several tips about writing a blog. First, we need to think about an interesting title. Title should be an answer for some searching questions. For instance, college students intend to search how to answer questions during interview. Based on this buyer's need, the blog title can be "10 important tips to gain success during interview". know what buyers' requirements and expectations also has a critical position in blogging. In addition, bloggers should learn how to attract potential buyers' attentions, and also maintain original readers. x One of my favorite fashion blogger is Pony. She is a Korean makeup blogger. Pony posts photos and short videos to teach her f...

PR

Search This Blog