"blogging is a great front door for any individual or organization because it is real estate on the web that you can own."(Scott, 295). Blogging is an easy way to build and maintain company's brand image. In order to achieve the benefit of blogging, it is importance to know several tips about writing a blog.
- First, we need to think about an interesting title. Title should be an answer for some searching questions. For instance, college students intend to search how to answer questions during interview. Based on this buyer's need, the blog title can be "10 important tips to gain success during interview".
- know what buyers' requirements and expectations also has a critical position in blogging.
- In addition, bloggers should learn how to attract potential buyers' attentions, and also maintain original readers.
One of my favorite fashion blogger is Pony. She is a Korean makeup blogger. Pony posts photos and short videos to teach her followers how to do a good makeup in an easy way. In addition, she shows people how to do the same makeup like a celebrity member or a famous singer. For example, she posted the instruction about how to do Taylor Swift's makeup style.
More and more people do makeup before they go outside. This starts to become a life style. Based on this life needs, we want to know an easy way to do makeup to save time. Therefore, easy makeup process and style allows people to follow. After building this trustworthy relationship, buyers are willing to buy the makeup products that Pony suggests. In the same time, Pony can increase her reputation and earn money.
As mentioned above, in order to have a good blog, it is importance to know what buyers' requirements and expectations.
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