PR

Thai good stories is an insurance company in Thailand. They made an advertising video for gaining more public attentions, and the video got popular on YouTube. Thai good stories made a four minutes video which mainly records one normal persons’ life. In this video, this guy does the same thing every day to use his ability to help others. Moving the flowers to the place where it can get sunshine and water, helping a lady to push her heavy car every time, giving money to homeless girls for education, putting some bananas in front of an old lady’s door every night. People around him think he is stupid, and does not have ability to do this. In the end of the video, the flowers get blossom, the homeless girl went to school, the old lady became his best friend. The most interesting part is in the whole video, Thai good stories’ brand did not appear, just in the end, for three second, the screen showed “Thai insurance company, believe in good.” Companies create videos to showcase th

In this social media well developed world, people use one or two social media platforms to share their life and thoughts with friends and strangers. Based on the record, on Facebook, users uploaded more than 350 million photos each day. In lots of situations, one photo is worth a thousand words. Therefore, social media platform, such as Snap chat and Instagram, gain more and more users in this competitive situation. These kinds of social media also bring small or large company a chance to expand their business. So, why images have a big influence? And how can we use this social media power from a PR agencies' perspective? Images leave lots of spaces for readers in some how. In other words, images or photos can be explained in multiple ways from different people. Based on own experience and knowledge, everyone has their own understanding about a picture. Therefore, this objective character of a photo allows PR to create lots of topics to gain more public attentions. For example,

Luhan is a Chinese singer and actor. Before Oct 2014, he was a member of a  south Korea group EXO. After Luhan left this group and went back to China, the number of his fans increase in a incredible speed. It is hard to describe how popular Luhan is in China. One of the evidence is that he has set a new social media world record on Guinness World Records for most comments, which is  13,315,036,  on a Weibo post, which can be considered as Chinese Facebook and Twitter.   On Oct 8 2017, Luhan announced his relationship with one Chinese actress Guan Xiaotong on Weibo. The content is, "hi everyone, I want introduce my girlfriend to everyone @guanxiaotong" Because of this post, Weibo's system crashed for more than two hours.This post has been shared1,075,683 times, liked 5,496,229 times, and commended 2,784,287 times until now. In hour, Luhan gained 43 million followers because of this announcement. Based on the final data, he gained 177

We Chat by Using Wechat  Wechat is a Chinese social media which developed by Tencent. It may easier to understand that Wechat is Chinese Facebook plus Messanger plus Twitter. It known as an app that can do everything.  In other words, Wechat has lots of platforms and functions that can meet all of customers' requirements. Such as texting, face timing, sending voice message, sharing daily life, payment service, city services, news searching, public accounts for company, and even heart map which records daily health data etc.  Based on the statistics, Wechat has over 963 million active users monthly. The main customers are young people which age  around 16-30 years old. Customers spend more than three hours on Wechat based on online data. Customers are willing to follow some subscription accounts from Wechat to get news or information about a brand or company they are interested in. Company can release news they want customers to aware by using Wechat public a

How Internet Celebrities to Success by Using PR Strategies?   With the development of technology and internet, more and more people can create own accounts online to share something that happened during daily life with readers all over the world. Internet celebrities starts to become a new job in this technology age. Knowing how to use these social media correctly become very important. Zhang Dayi is a fashion designer and blogger in China. She was born in 1988. She was a fashion model in 2009. In May 2014, she opened her own on-line shop which called Wuhuanxide yichu with her partner Feng Win. At the same time, she opened her social media account in Sina Weibo, which can be considered Chinese Twitter, and started to do live show in order to increase followers and sell her clothes. Based on the report, a single video was viewed nine million times. Her annual income in 2016 is reported as $46 m, which is way much higher than 95% Chinese.   BBC news reported this new caree

 "blogging is a great front door for any individual or organization because it is real estate on the web that you can own."(Scott, 295). Blogging is an easy way to build and maintain company's brand image. In order to achieve the benefit of blogging, it is importance to know several tips about writing a blog. First, we need to think about an interesting title. Title should be an answer for some searching questions. For instance, college students intend to search how to answer questions during interview. Based on this buyer's need, the blog title can be "10 important tips to gain success during interview". know what buyers' requirements and expectations also has a critical position in blogging. In addition, bloggers should learn how to attract potential buyers' attentions, and also maintain original readers. x One of my favorite fashion blogger is Pony. She is a Korean makeup blogger. Pony posts photos and short videos to teach her f