How to build a romantic relationship with customers by using PR strategies?

Zitron explains the process of working with customers is like a romantic relationship. As a PR, you need know what your buyers want, and learn how to make them happy. There are several tips can help PR to build a nice relationship with customers. In other words, good PR skills can persuade potential customers to consume the product in a happy mood.

Learning buyers' preferences, personalities, habits, and life styles are able to meet their requirements in a short time. Buyers' persona allow market to have a better understanding from more specific details. Based on information which exacted from persona, we can know what kind of content we should deliver at what time.

Most of cosmetic brands have their brand representatives. The prerequisite they usually considered is brand representatives can match with their brands. Furthermore, representatives fame and influence can increase brand sales and fasten brand image. Cosmetic brands prefer picking famous idols, movie actors or actresses and singers as their brand representatives. Finding a movie star that everyone likes can make buyers happy, and then they are willing to consume.

If brand representatives' reputation decreased because of his or her personal life, it discredits the brand image in the same time. Therefore, PR should understand how to increase brand reputation based on representative' influence. In the same time, a company should have strategy to figure out how to protect own reputations.

JiangZhong is a big healthy food company in China. Their goal is to make healthy and convenience food for people who have a busy schedule. Their representative is a very famous and popular movie actress in China. Her name is Baibaihe. Because she has a pretty looking and excellent acting skills, she gains lots of followers on social media and fans. Jiangzhong wants to use her fame to increase own brand image. However, in the beginning of 2017, she was exposed that has a lover outside her marriage. In order to protect own brand image, Jiangzhong canceled the contract with Baibaihe immediately.

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