How Internet Celebrities to Success by Using PR Strategies?

With the development of technology and internet, more and more people can create own accounts online to share something that happened during daily life with readers all over the world. Internet celebrities starts to become a new job in this technology age. Knowing how to use these social media correctly become very important.

Zhang Dayi is a fashion designer and blogger in China. She was born in 1988. She was a fashion model in 2009. In May 2014, she opened her own on-line shop which called Wuhuanxide yichu with her partner Feng Win.

At the same time, she opened her social media account in Sina Weibo, which can be considered Chinese Twitter, and started to do live show in order to increase followers and sell her clothes. Based on the report, a single video was viewed nine million times. Her annual income in 2016 is reported as $46 m, which is way much higher than 95% Chinese.

BBC news reported this new career in this way "Wang Hong: China's online stars making real cash". More and more people start to think why these internet celebrities can have this achievement just based on social medias?

The only answer is these internet celebrities know what their niche customers want. Understand buyers' needs and meet these expectations by using specific strategies is the main reason to success. Zhang Dayi knows most of her followers are female, students, age around 17 to 25. Based on this customer bibliography, she tries to sell her clothes in a lower price, at the same time, with high quality. Furthermore, her style matches with what most of students like. Know what customers need is the most important step for PR agencies.

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