We Chat by Using Wechat

Wechat is a Chinese social media which developed by Tencent. It may easier to understand that Wechat is Chinese Facebook plus Messanger plus Twitter. It known as an app that can do everything.

In other words, Wechat has lots of platforms and functions that can meet all of customers' requirements. Such as texting, face timing, sending voice message, sharing daily life, payment service, city services, news searching, public accounts for company, and even heart map which records daily health data etc.

Based on the statistics, Wechat has over 963 million active users monthly. The main customers are young people which age around 16-30 years old. Customers spend more than three hours on Wechat based on online data. Customers are willing to follow some subscription accounts from Wechat to get news or information about a brand or company they are interested in. Company can release news they want customers to aware by using Wechat public account platform which designed for company. In addition, customers can comment below each posts that company uploaded. In this way, company can make sure reply their customers questions in a short time, which improves their efficiency of customer service.

"There is no middleman between me and an audience." - Eugene Mirman

Wechat helps lots of companies to know customer's needs and requirements in the same time. Furthermore, it also allows companies to expand their target market through the networking from their current customers. Wechat makes customers to show what they want and like through the public accounts they subscribed and the posts they liked. These personal information allows customers to find friends who value the same thing. In addition, it helps users to create networking with more people.

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