Thai life insurance commercial- the power of video for a company’s brand name

Thai good stories is an insurance company in Thailand. They made an advertising video for gaining more public attentions, and the video got popular on YouTube. Thai good stories made a four minutes video which mainly records one normal persons’ life. In this video, this guy does the same thing every day to use his ability to help others. Moving the flowers to the place where it can get sunshine and water, helping a lady to push her heavy car every time, giving money to homeless girls for education, putting some bananas in front of an old lady’s door every night. People around him think he is stupid, and does not have ability to do this. In the end of the video, the flowers get blossom, the homeless girl went to school, the old lady became his best friend. The most interesting part is in the whole video, Thai good stories’ brand did not appear, just in the end, for three second, the screen showed “Thai insurance company, believe in good.”

Companies create videos to showcase their expertise and provide valuable information to buyers in an easy-to-understand medium.

More and more companies pick video as their medium to advertise their brand name. In lots of situations, videos have more powerful effect compared with photos and contents. Videos use emotion to tell stories, which help audience to build a connection. When the audience agree with you, that is the best time to persuade them to consume.

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