We Chat by Using Wechat Wechat is a Chinese social media which developed by Tencent. It may easier to understand that Wechat is Chinese Facebook plus Messanger plus Twitter. It known as an app that can do everything. In other words, Wechat has lots of platforms and functions that can meet all of customers' requirements. Such as texting, face timing, sending voice message, sharing daily life, payment service, city services, news searching, public accounts for company, and even heart map which records daily health data etc. Based on the statistics, Wechat has over 963 million active users monthly. The main customers are young people which age around 16-30 years old. Customers spend more than three hours on Wechat based on online data. Customers are willing to follow some subscription accounts from Wechat to get news or information about a brand or company they are interested in. Company can release news they want customers to aware by using ...
Thai good stories is an insurance company
in Thailand. They made an advertising video for gaining more public attentions,
and the video got popular on YouTube. Thai good stories made a four minutes
video which mainly records one normal persons’ life. In this video, this guy
does the same thing every day to use his ability to help others. Moving the
flowers to the place where it can get sunshine and water, helping a lady to
push her heavy car every time, giving money to homeless girls for education,
putting some bananas in front of an old lady’s door every night. People around
him think he is stupid, and does not have ability to do this. In the end of the
video, the flowers get blossom, the homeless girl went to school, the old lady
became his best friend. The most interesting part is in the whole video, Thai
good stories’ brand did not appear, just in the end, for three second, the
screen showed “Thai insurance company, believe in good.” 
More and more companies pick video as their
medium to advertise their brand name. In lots of situations, videos have more
powerful effect compared with photos and contents. Videos use emotion to tell
stories, which help audience to build a connection. When the audience agree
with you, that is the best time to persuade them to consume.
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