In this social media well developed world, people use one or two social media platforms to share their life and thoughts with friends and strangers. Based on the record, on Facebook, users uploaded more than 350 million photos each day. In lots of situations, one photo is worth a thousand words. Therefore, social media platform, such as Snap chat and Instagram, gain more and more users in this competitive situation. These kinds of social media also bring small or large company a chance to expand their business. So, why images have a big influence? And how can we use this social media power from a PR agencies' perspective?
Images leave lots of spaces for readers in some how. In other words, images or photos can be explained in multiple ways from different people. Based on own experience and knowledge, everyone has their own understanding about a picture. Therefore, this objective character of a photo allows PR to create lots of topics to gain more public attentions. For example, if a popular celebrity member was took a photo when he went out with a female friend during the night time, some fans would think that is normal, because that's just hang out with friends. However, others may think that is his girlfriend etc. At this moment, if his company does not post anything to clarify the real situation, his reputation would be effected by this photo. However, he also gained public attention. In other words, this photo helps him to expose himself.
So, what is the best way to use the image?
- understand the needs and expectations from niche audeinces
- clear own purpose
- deliver positive messages
- increase public exposure
- make images
- using the power of image to expand own business no matter it gives to right one or not
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