Skip to main content

Going Viral- Weibo Crashes after Luhan Annouces his Girlfriend


















Luhan is a Chinese singer and actor. Before Oct 2014, he was a member of a south Korea group
EXO. After Luhan left this group and went back to China, the number of his fans increase in a incredible speed. It is hard to describe how popular Luhan is in China. One of the evidence is that he has set a new social media world record on Guinness World Records for most comments, which is 13,315,036,  on a Weibo post, which can be considered as Chinese Facebook and Twitter. 


On Oct 8 2017, Luhan announced his relationship with one Chinese actress Guan Xiaotong on Weibo. The content is, "hi everyone, I want introduce my girlfriend to everyone @guanxiaotong"

Because of this post, Weibo's system crashed for more than two hours.This post has been shared1,075,683 times, liked 5,496,229 times, and commended 2,784,287 times until now. In hour, Luhan gained 43 million followers because of this announcement. Based on the final data, he gained 177 million followers through this post. And this happened in 24 hours.

Going viral is not easy in this society. We all have our own things need to do. We do not have time to monitor what happened in Internet. Therefore, knowing how to push one thing in viral is the most quick way that allow people to know what happened. After Luhan announced his girlfriend, his company and manager all posted the similar content to congrats him, and in the same time, they advertised Luhan's new TV show, which cooperated with his girlfriend. Because of these two posts, lots of fans believe that Luhan's post is to advertise his new show. This speculation from fans and unclear announcement from his company pushed him to hot topics on all of Chinese social media and internet for the all day.  




Comments

Popular posts from this blog

Thai life insurance commercial- the power of video for a company’s brand name

Thai good stories is an insurance company in Thailand. They made an advertising video for gaining more public attentions, and the video got popular on YouTube. Thai good stories made a four minutes video which mainly records one normal persons’ life. In this video, this guy does the same thing every day to use his ability to help others. Moving the flowers to the place where it can get sunshine and water, helping a lady to push her heavy car every time, giving money to homeless girls for education, putting some bananas in front of an old lady’s door every night. People around him think he is stupid, and does not have ability to do this. In the end of the video, the flowers get blossom, the homeless girl went to school, the old lady became his best friend. The most interesting part is in the whole video, Thai good stories’ brand did not appear, just in the end, for three second, the screen showed “Thai insurance company, believe in good.” Companies create videos to showcase th...

We Chat by Using Wechat

We Chat by Using Wechat  Wechat is a Chinese social media which developed by Tencent. It may easier to understand that Wechat is Chinese Facebook plus Messanger plus Twitter. It known as an app that can do everything.  In other words, Wechat has lots of platforms and functions that can meet all of customers' requirements. Such as texting, face timing, sending voice message, sharing daily life, payment service, city services, news searching, public accounts for company, and even heart map which records daily health data etc.  Based on the statistics, Wechat has over 963 million active users monthly. The main customers are young people which age  around 16-30 years old. Customers spend more than three hours on Wechat based on online data. Customers are willing to follow some subscription accounts from Wechat to get news or information about a brand or company they are interested in. Company can release news they want customers to aware by using ...

How to write an interesting blog to attract readers

 "blogging is a great front door for any individual or organization because it is real estate on the web that you can own."(Scott, 295). Blogging is an easy way to build and maintain company's brand image. In order to achieve the benefit of blogging, it is importance to know several tips about writing a blog. First, we need to think about an interesting title. Title should be an answer for some searching questions. For instance, college students intend to search how to answer questions during interview. Based on this buyer's need, the blog title can be "10 important tips to gain success during interview". know what buyers' requirements and expectations also has a critical position in blogging. In addition, bloggers should learn how to attract potential buyers' attentions, and also maintain original readers. x One of my favorite fashion blogger is Pony. She is a Korean makeup blogger. Pony posts photos and short videos to teach her f...