Going Viral- Weibo Crashes after Luhan Annouces his Girlfriend

Luhan is a Chinese singer and actor. Before Oct 2014, he was a member of a south Korea group

EXO. After Luhan left this group and went back to China, the number of his fans increase in a incredible speed. It is hard to describe how popular Luhan is in China. One of the evidence is that he has set a new social media world record on Guinness World Records for most comments, which is 13,315,036, on a Weibo post, which can be considered as Chinese Facebook and Twitter.

On Oct 8 2017, Luhan announced his relationship with one Chinese actress Guan Xiaotong on Weibo. The content is, "hi everyone, I want introduce my girlfriend to everyone @guanxiaotong"

Because of this post, Weibo's system crashed for more than two hours.This post has been shared1,075,683 times, liked 5,496,229 times, and commended 2,784,287 times until now. In hour, Luhan gained 43 million followers because of this announcement. Based on the final data, he gained 177 million followers through this post. And this happened in 24 hours.

Going viral is not easy in this society. We all have our own things need to do. We do not have time to monitor what happened in Internet. Therefore, knowing how to push one thing in viral is the most quick way that allow people to know what happened. After Luhan announced his girlfriend, his company and manager all posted the similar content to congrats him, and in the same time, they advertised Luhan's new TV show, which cooperated with his girlfriend. Because of these two posts, lots of fans believe that Luhan's post is to advertise his new show. This speculation from fans and unclear announcement from his company pushed him to hot topics on all of Chinese social media and internet for the all day.

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