PR

In this social media well developed world, people use one or two social media platforms to share their life and thoughts with friends and strangers. Based on the record, on Facebook, users uploaded more than 350 million photos each day. In lots of situations, one photo is worth a thousand words. Therefore, social media platform, such as Snap chat and Instagram, gain more and more users in this competitive situation. These kinds of social media also bring small or large company a chance to expand their business. So, why images have a big influence? And how can we use this social media power from a PR agencies' perspective? Images leave lots of spaces for readers in some how. In other words, images or photos can be explained in multiple ways from different people. Based on own experience and knowledge, everyone has their own understanding about a picture. Therefore, this objective character of a photo allows PR to create lots of topics to gain more public attentions. For example, ...

Luhan is a Chinese singer and actor. Before Oct 2014, he was a member of a  south Korea group EXO. After Luhan left this group and went back to China, the number of his fans increase in a incredible speed. It is hard to describe how popular Luhan is in China. One of the evidence is that he has set a new social media world record on Guinness World Records for most comments, which is  13,315,036,  on a Weibo post, which can be considered as Chinese Facebook and Twitter.   On Oct 8 2017, Luhan announced his relationship with one Chinese actress Guan Xiaotong on Weibo. The content is, "hi everyone, I want introduce my girlfriend to everyone @guanxiaotong" Because of this post, Weibo's system crashed for more than two hours.This post has been shared1,075,683 times, liked 5,496,229 times, and commended 2,784,287 times until now. In hour, Luhan gained 43 million followers because of this announcement. Based on the f...

We Chat by Using Wechat  Wechat is a Chinese social media which developed by Tencent. It may easier to understand that Wechat is Chinese Facebook plus Messanger plus Twitter. It known as an app that can do everything.  In other words, Wechat has lots of platforms and functions that can meet all of customers' requirements. Such as texting, face timing, sending voice message, sharing daily life, payment service, city services, news searching, public accounts for company, and even heart map which records daily health data etc.  Based on the statistics, Wechat has over 963 million active users monthly. The main customers are young people which age  around 16-30 years old. Customers spend more than three hours on Wechat based on online data. Customers are willing to follow some subscription accounts from Wechat to get news or information about a brand or company they are interested in. Company can release news they want customers to aware by using ...